Sales and Visibility for FREE with Google My Business!

Sep 21, 2020Blogs

 

google my business

If you are like most businesses looking to increase your exposure online then a Google My Business account is an essential tool, and what’s great is it’s free!

It’s so important to have your business being found by both existing and potential customers. Google My Business offers businesses the importance of localised search, or local SEO, when a searcher searches for a particular keyword related to your business, then related businesses display to the searcher.

10 reasons why it’s a no brainer for any business;

Increase Visibility 

When a potential customer searches for a product or service on Google, the first three listings are usually Google Adwords advertisements, followed by a map then the organic results appear. Literally, Google My Business is a tool that puts you on the global map, when searchers search with keywords related to your business.  

When a searcher hasn’t decided on a company near them, which they wish to use, they usually look for relevant keywords of interest and a geographic location. This simply means that your business has to be visible for online search to capture their attention and stand out from your competition. For instance, a potential customer can be looking for a “cake shop near woodford,” and if your business has listed on Google my business, it will increase your chances of popping up on Google’s first page as one of the cake shops near woodford. Google My Business listings get priority on the first page of local Google searches and Maps queries. 

Free Google Advertising!

Google My Business is one of the ways a business can promote their services and get it on the first page of Google. It has to be a better marketing tactic than running a Google Ads campaign, which requires a budget. Having your business listed on Google my business is another way to improve your SEO, but this takes time to build your authority and ranking. Google My Business listing is, however, a faster and cheaper way to get targeted exposure on the biggest search engine. Creating, claiming, and verifying your listing does not cost you anything and you take less time to optimise your profile.

A Google My Business listing puts your business in front of many potential leads and gives them easy access to your contacts, directions, website, and hours of operation – all at no cost. Therefore, having such a valuable resource without incurring any costs gives you more time and money to spend on other areas of your business.

Boost Sales

Google my business listing can boost your sales. According to Google, by having a Google My Business listing, businesses are 70% more likely to attract local visits from browsers. The verification steps that every business must complete before appearing in local searches create trust among customers, and hence, you’re likely to see a significant increase in sales. 

Build your reputation with customer reviews

Reviews are a major factor when customers make a purchasing decision. Nearly 80% of customers read online reviews to check the quality of a local business, and most customers always choose the service with the highest quality reviews. With a google my business profile where customers can leave reviews, it is easier to convince your customers that you’re the right choice for them. People are more willing to trust customers over your brand because reviews build trust and confidence among customers.

Gain customer insights to improve your business

With a google my business account, you can get customer insights from your listing which can be used to improve your business. The insights focus on how customers find your listing on the search and Maps, and what they do after they find it. This data includes information like: How many views your listing has had, how and where customers find your listings, actions customers take and other interactions customers have with your listing.

Enhance your seo

Google My Business is an essential local SEO tool that enables your business listing to appear in local search results for queries specific to your product or service. 

Real time messaging

Google has a messaging feature that allows you to chat directly with potential customers who find your profile on their search results page. The feature enables you to quickly answer questions in real-time and help your current and potential customers with any of their queries. 

When you activate the messaging feature, users visiting your page will see a clickable Message icon, where they can initiate a chat. You will be able to respond to the messages through SMS or Google’s messaging app. 

Real time messaging

Google has a messaging feature that allows you to chat directly with potential customers who find your profile on their search results page. The feature enables you to quickly answer questions in real-time and help your current and potential customers with any of their queries. 

When you activate the messaging feature, users visiting your page will see a clickable Message icon, where they can initiate a chat. You will be able to respond to the messages through SMS or Google’s messaging app. 

Ease Communication

Google My Business lets you share your business information and keep your customers informed and educated simultaneously. When your business is listed on Google My Business, important information concerning your business such as phone numbers, addresses, websites, and social media will be updated on Google and keeps your existing and new customers informed. Having such information encourages people to reach out to you and discover more about what your business has to offer.

Share offers and events

It’s easier for your business to promote any new upcoming events, offers or discounts. Post new offers, discounts, and even special events can make your business stand out from competitors and come up in more customer searches.

Customers can find your physical location

Potential clients can easily find the exact location of your business on Google Maps and not have to rely on other directions. It also adds credibility to your business by showing that you do have a fixed location in the UK.

Action

Establish your login details if you dot have them already re-apply/claim the business’s account

  • Post weekly on to the account
  • Send out the review link to clients and people that have recently used your service, this enables them to easily leave reviews and ratings. Once you get over 20 reviews google looks at your business in a much more positive way and rankings start to improve.
  • Ensure your listing details are correct, address contact details opening times and business type.
  • Initiate the message chat option
  • Make sure the account is linked to your website
  • Review insights
  • Install the google my business app on your phone to keep on top of insights and manage your account more effectively.